Company Description – Located in Streetsville, Mississauga, Elfatatry Fine Foods Inc. specializes in authentic Egyptian street food, with a signature focus on handmade artisanal feteer, a traditional flaky layered pastry offered in both savoury and sweet varieties. The menu also features Mediterranean grilled meals, Egyptian comfort food, desserts, and specialty dishes that attract local residents, families, and visitors seeking an authentic cultural dining experience.

Project Description – As demand grew, the restaurant’s basic ordering system struggled to support its extensive, highly customizable menu. Staff spent significant time explaining menu options, entering customized orders, and managing peak-period lineups, creating bottlenecks at the front counter.

Through the Retail Modernization Project Grant (RMPG), Elfatatry implemented an integrated all-in-one point of sale system and a 43-inch self-ordering kiosk supplied by Zoom Software Solutions Inc. The new technology has transformed ordering from a largely staff-assisted process into a streamlined digital experience, allowing customers to browse the menu visually, customize orders independently, and submit them with greater accuracy.

Project Impact – he modernization has improved front-of-house efficiency by reducing order-entry bottlenecks, increasing transaction speed, and providing management with stronger visibility into sales trends and menu performance. Staff can now spend more time on hospitality, coordinating food preparation, and delivering a high-quality customer experience rather than manually processing orders.

The project has also made authentic Egyptian cuisine more accessible by helping customers confidently explore unfamiliar menu items, customize orders, and navigate the menu through an intuitive visual kiosk, while preserving staff assistance for those who need it. The enhanced ordering experience encourages repeat visits, introduces more customers to traditional Egyptian specialties, and reinforces Elfatatry’s role as a unique cultural dining destination in Streetsville. As a result of digital modernization, the business is on track to achieve a 20 per cent increase in productivity, a 12 per cent increase in cost savings, and approximately 32 labour hours saved per month.