Sector: Self-Governing Bodies

IMC is a global digital transformation firm that integrates web technology, artificial intelligence, and human psychology to design systems that improve decision-making and accelerate adoption. Established in 2004, IMC operates from offices in Toronto, Leeds, São Paulo, and Phoenix, with dedicated full time employees supporting clients across multiple sectors.
 
IMC’s services revolve around “persuasive design”, which is system and interface design rooted in behavioural science. Persuasive Design includes Design Thinking, and Purpose, to ensure that solutions, once built, will be adopted by end users to achieve specific goals identified by the Designers. IMC uses this approach to design for: scalable web and application development, AI-driven solutions for Data Analysis, Personalization and recommendations, and adoption planning to ensure lasting impact. Put simply, IMC’s work emphasizes practical, user-centered solutions that align technology with measurable business outcomes.
 
With longstanding partnerships with Microsoft, Adobe, IBM Watson, HPE, Google, Shopify, Agility, and others, IMC has delivered transformation programs for financial services, healthcare, consumer goods, government, and more. The firm’s track record demonstrates its ability to bridge innovation and execution, helping organizations implement digital ecosystems that are intuitive, effective, and sustainable.