Sector: B2C

Ryan Gencarelli, Co-Founder of wild idea co., is a Digital Adoption Consultant (DAC) with OCI’s Digitalization Competency Centre (DCC). Ryan has advised hundreds of entrepreneurs and specializes in business planning, marketing, branding, sales, project management, and early-stage growth. His professional experience spans dozens of industries and he has consulted and worked with pre-revenue start-ups to large corporations. Ryan is also an approved advisor for the Canadian Digital Adoption Program (CDAP) and i.d.e.a. Fund. The types of strategies he has developed, include, but are not limited to:

• Digital Modernization Adoption Plan (DMAP), for OCI DCC
• Digital Adoption Plan (DAP), for CDAP Boost Your Business Technology Grant
• Marketing Strategy
• Go-To-Market Strategy
• Brand Strategy
• Content Strategy
• Customer Journey Mapping

By selecting Ryan as your DAC, your company will benefit from his analytical approach, entrepreneurial insight, straightforward advice, systems knowledge, proven track record, and 15+ years of professional experience. He genuinely cares about Canadian entrepreneurs and the success of their organizations.

We help you leverage technology, empower people, and understand which areas of innovation are relevant to your business. We build the road map and deploy new capabilities that will allow you to optimize your business today, and plan for growth tomorrow. Core services include technology and digital road map development and execution, data-driven customer growth, change management as well as business strategy and innovation planning. 

We are also certified Digital Adoption Experts with the Federal Government’s CDAP program. 

From marketing strategy, branding, business development, operations and technology advisory, our team has been delivering outstanding results for our clients for over 8 years. Our holistic approach ensures that every facet of your project is elevated, and every bit of potential has been considered. We are a team.

Strategists, marketers, sales operations, and advisors that have but one mission, to steer your project through strategic initiatives that deliver the goods. We tackle your objectives head-on as we focus on targets, engagement, execution, and measurable results.

Always focused on delivering the best outcomes and R.O.I. possible for our clients, we strive to ensure that their experience during the engagement process is positive and that they enjoy an exceptional level of customer service going forward.

Chris Adams, our Managing Director, has previously founded a number of start-ups over the past twenty years in the areas of: custom web and application development, technology advisory services, content management, crm, content strategy, analytics, search marketing, digital marketing and advisory consulting. 

Discover opportunity. Build empowering capabilities. Power growth. Realize your vision.