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Ontario Centre of Innovation
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Media Releases

OneEleven Announces Greenfield as New Managing Director, Bringing Decades of Innovation and Leadership Expertise

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Toronto, February 9 – OneEleven, Toronto’s leading innovation hub, is delighted to announce the appointment of Chris Greenfield as its new Managing Director. With over 25 years of transformative leadership spanning various sectors, Chris’s extensive experience will undoubtedly contribute to OneEleven’s continued success.

In his previous role as the founder and CEO of TipTapPay Micropayments, Chris revolutionized charitable donations through a touchless payment solution, raising millions for global charities. Additionally, his tenure as the head of the FinTech & Future of Banking Incubator at Canadian Tire Financial Services showcased his pioneering spirit and commitment to fostering innovation.

“I am beyond excited to join the 111 team. I have always loved driving innovation and new ways of thinking to help entrepreneurs grow their businesses. This is the cumulation of my innovation leadership experience into helping top Canadian startups scale.” – Chris Greenfield, Managing Director of OneEleven.

Chris’s career highlights include foundational expertise in operations and finance at renowned companies such as P&G and Unilever. As the leader of Canada’s largest retail innovation centre at Canadian Tire and President of IpsosASI, a global advertising and media research firm, he demonstrated a profound dedication to business growth and transformation.

Over the past decade, Chris has actively supported founders and entrepreneurs by offering strategic guidance on securing funding, strategizing for growth, and building effective teams. His contributions to programs like MaRS, Communitech, NEXT, Venture Labs, Comcast SportsTech, and the MLSE Future of Sport Lab have significantly impacted the tech ecosystem, especially in the realms of startup and scale-up initiatives.

“We are excited to welcome Chris Greenfield as our new Managing Director at OneEleven. His wealth of experience, commitment to innovation, and proven leadership will undoubtedly contribute to the continued growth and success of OneEleven as a leading innovation hub.”
– Claudia Krywiak, President and CEO of the Ontario Centre of Innovation, which leads OneEleven.

Chris’s is set to officially step into the role on February 12.

Media inquiries, please contact:
Alicia Pereira, Director of Communications